New Tariffs Shake Up Online Shopping: Michelle Schulz on Fox 5 New York
- Schulz Trade Law
- Aug 27
- 3 min read
New Tariffs Shake Up Online Shopping:
Michelle Schulz on Fox 5 New York
August 27, 2025
International trade attorney Michelle Schulz explains how ending the de minimis exemption will raise prices on imports from retailers like Shein and Temu.
The End of the De Minimis Exemption
Starting Friday, August 29, 2025, the Trump administration will eliminate the $800 de minimis exemption, which previously allowed tax-free imports on small packages from retailers worldwide. For years, companies like Shein, Temu, and other fast-fashion brands have benefited from this exemption, enabling American shoppers to buy trendy clothing and goods at steeply discounted prices.
But now, 92% of packages entering the United States will be subject to tariffs. This means higher costs not just from China, but also from Australia, Europe, and other global markets. For consumers who rely on these platforms for affordable goods, the price hikes could be dramatic.
As Fox 5 New York’s Linda Schmidt put it, “You might have to think twice before you just add to cart.”
Shoppers React: Sticker Shock Ahead for Online Shopping
Many shoppers expressed frustration when learning about the new tariffs.
“That’s not good… we have to pay more for the things we were buying cheaper previously. I’m not happy about it at all,” one shopper said.
Another added, “When you’re shopping on an affordable site, you want it to be affordable. When an extra charge is being added on, it makes you less likely to go and shop there”.
These reactions highlight a critical reality: consumer behavior may shift dramatically as affordable online shopping loses its price advantage.
Michelle Schulz on the Real Cost to Consumers
International trade attorney Michelle Schulz, founder of Schulz Trade Law, illustrated the impact with a personal example:
“I ordered a homecoming dress for my daughter, who’s a junior. I will pay roughly $62 for the dress, but now, starting Friday, I’m going to have to pay $140 because there are now tariffs added on to even the smallest purchases like that.”
This sharp increase underscores how everyday families and small businesses will feel the ripple effects of tariff changes. Even minor purchases will carry significant added costs, making strategic planning essential for retailers and consumers alike.
What This Means for Businesses
While headlines focus on fast-fashion shoppers, the bigger picture involves supply chains, compliance, and retail competitiveness. With 92% of imports newly taxed, businesses that rely on low-cost overseas goods may need to reassess sourcing strategies, pricing, and consumer messaging.
Trade law compliance will also become more complex as companies adjust to new tariff categories and reporting requirements.
Are you a consumer, retailer, or importer worried about how these new tariffs will affect your bottom line?
Contact Schulz Trade Law today for expert guidance on:
Navigating new tariff structures
Assessing compliance risks
Building resilient supply chains in a changing trade environment
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