Tariffs on the Rise: Michelle Schulz Discusses the Coming Cost Surge on WBAP Radio
- Schulz Trade Law
- Jul 21
- 3 min read
Tariffs on the Rise:
Michelle Schulz Discusses the Coming Cost Surge on WBAP Radio
July 21, 2025
As the U.S. prepares to implement a sweeping new round of tariffs—including reciprocal tariffs as high as 50% starting August 1—businesses and consumers are bracing for rising costs.
On WBAP Radio, Michelle Schulz, Founder and Managing Partner of Schulz Trade Law, joined hosts to discuss how these tariffs are already impacting materials like copper, aluminum, and steel, and what we can expect next.
What Tariffs Are in Effect Now?
Schulz explained that while many new tariffs are set to begin on August 1, we’re already seeing significant pressure from metals tariffs:
“Copper, aluminum, and steel are already at up to 50%, and what’s coming next is a snapback of reciprocal tariffs—country by country—that could also go as high as 50%.”
Beyond these metals, Schulz warned of tariff stacking, where standard tariffs are combined with reciprocal or issue-specific ones like those related to fentanyl, amplifying the cost burden for importers.
How Are These Tariffs Affecting Consumers?
When asked about the real-world impact at grocery stores, auto shops, or big-box retailers, Schulz noted:
“You’ll probably see a small increase today, but the big wave hasn’t hit yet. Many of our clients are still absorbing those costs to avoid passing them to customers. But as the tariffs rise, businesses won’t be able to eat those costs anymore—you’ll definitely see prices go up.”
This slow build-up may make it harder for consumers to link price hikes directly to tariffs—but the increases are coming, especially in heavily imported sectors.
Tariffs as Negotiating Tactics?
The hosts speculated that these tariffs could be part of a broader strategy rather than a long-term policy—something Schulz cautiously agreed with:
“A 50% tariff on Brazil, one of our strongest trading partners, is likely a political push. The 30% on the EU could also be a bluff. It’s very possible we’re seeing a high-stakes negotiating tactic rather than a permanent shift.”
If that’s true, the administration may be hoping to leverage tariff threats to renegotiate trade deals. But Schulz cautioned that such a gamble comes with risks—particularly foreign retaliation.
🌍 Expect Retaliation from Key Allies
Schulz highlighted global reactions:
“The EU, Japan, and likely Mexico have all indicated they’ll retaliate. And when that happens, it becomes harder for U.S. exporters to compete abroad.”
While the U.S. imposes tariffs on incoming goods, other countries will impose their own in return, restricting market access for American producers—especially in agriculture, machinery, and energy.
Conclusion: Tariffs May Be Temporary, But Their Effects Won’t Be
Even if these tariffs are eventually pulled back or negotiated down, Schulz warned that the disruption to pricing, production planning, and international relationships could linger far longer.
“Unless we reach a deal, these retaliatory measures are going to get worse. And it’s U.S. importers and consumers who pay the price—not foreign companies.”
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