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Navigating New Waters: What Canada’s Retaliatory Tariffs Mean for U.S. Businesses

Sep 11
2 min read
Smiling woman in navy blazer over North America map with This Morning with Gordon Deal and Navigating New Waters title.

Navigating New Waters: What Canada’s Retaliatory Tariffs Mean for U.S. Businesses


International trade attorney Michelle Schulz breaks down the shifting U.S.-Canada trade landscape and how companies can adapt.


Summary

After Canada implemented dollar-for-dollar retaliatory tariffs on U.S. goods, businesses face higher costs, complex compliance demands, and unprecedented uncertainty. Michelle Schulz outlines the practical impacts on cross-border logistics and offers strategic guidance for navigating these changes.




Sept 11, 2026


This Morning with Gordon Deal


Host: Gordon Deal


Audio cover
Michelle Schulz on This Morning with Gordon Deal Sept

The trade dynamics between the United States and Canada have taken a sharp turn as Canada officially enacts retaliatory tariffs against U.S. goods entering its borders. Designed to match recent U.S. tariffs dollar-for-dollar, these new measures affect a broad spectrum of commercial exports and significantly alter the logistics of cross-border commerce. International trade attorney Michelle Schulz, founder and managing partner of Schulz Trade Law, emphasizes that companies must prepare for a far more complex environment.

"Canada has decided to retaliate against the many tariffs that we have imposed on Canadian products entering the United States," Schulz explains. "Canada is going to, dollar for dollar, impose tariffs on US products entering Canada. So, that means it's going to be much harder for US companies to do business with Canada, to export to Canada, and to make sales to Canadian customers."

Beyond the broad policy shifts, the day-to-day operational reality for importers and exporters is undergoing a massive shift. Navigating custom entries now requires meticulous preparation to avoid financial pitfalls, as Canadian customs begins collecting duties of up to 50% on select items to mirror U.S. policies. Schulz points out that the administrative and financial weight falls heavily on the importing entities, slowing down established supply chains.

"When you import and export, there is a heavy paperwork burden... Canadian customs will collect higher duties up to 50% that mirror the duties we're collecting," Schulz notes. "The interesting thing here really is, it's the importer who pays duties... And trade will slow. It will certainly slow and it will certainly become more expensive."

In light of these rapidly shifting rules, proactive planning is essential to mitigate financial risk and preserve cross-border commercial relationships. While public debate includes extreme scenarios such as ending trade entirely, the practical imperative for businesses is to focus on immediate compliance and duty accuracy. Schulz advises companies to recalibrate their supply chain strategies without delay to avoid severe regulatory consequences.

"Pivot again... It's not an easy situation, and you certainly need to know exactly what duties you're going to be charged when you export from the US and import into Canada," Schulz cautions. "Those calculations need to be sorted out now. I would prepare and plan ahead for this change... If you're not prepared, then you open yourself up to penalties for duty underpayment."



Ensure Your Business Remains Compliant and Competitive


Don't let unexpected tariff shifts disrupt your supply chain or lead to costly penalties. Contact Schulz Trade Law today to review your cross-border compliance strategy and safeguard your international business operations.


Subscribe to Schulz Trade Law for more updates.



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